“The Little Box Inside This Box Has Big Dreams.”
On May 22nd, 2019, the announcement was made that the OUYA’s online services would be shut down in just a month’s time thereafter.[1] For a platform relying entirely on digital downloads to populate [and authenticate] its library of games, this spelled the death knell for a piece of hardware which had already spent the past four years in a state of dormancy and disrepair. In the minds of many, the only “surprise” element to this short-notice shutdown was the fact that it hadn’t already happened sooner. The cessation of service for OUYA serves as the predictable punchline to what had become an inside gag within the games industry — the expected ending of a stage play tragedy. In a word: “Inevitable.”
But the OUYA didn’t debut on the scene as an immediately doomed endeavor. Far from it; its beginnings are that of one of the most successful Kickstarter projects of all time, and its expected impact on the games business was to be immense. An attached tagline dared consumers to dream: “What if you could press a button, and reset the entire video game industry?” But of course, that dream would quickly be dashed, along with any other hopes for it as a sustainable fourth competitor in the ongoing console wars. Instead, the questions we’re left to ask ourselves are where it all went wrong, and if anything could’ve been done to avoid this unfortunate fate?
In this article, we’ll be seeking to answer these questions and more, as we provide a history of the life and times of the ill-fated console known as the OUYA. In tracking its development from a bragworthy beginning to a whimpering end, we aim to pinpoint the fatal flaws made along the way. But we’re not just here to fixate on the negatives: Where it’s due, credit will be given to the ideas that made the OUYA such a promising prospect in the first place, and to the handful of success stories it helped hatch. For as easy as it may be to mock the ultimately failed business venture, you can’t say it wasn’t without its merits, or that its original intentions were entirely ignoble. With all that well in mind: It’s time to bring the OUYA to ya’.
Special thanks to a fellow Cassidy (@madlobotanist), who kindly provided the OUYA used to gain the necessary first-hand experience for this article! She also confided in me that she’s “weirdly attached” to the accompanying controller for it, which… hey, y’know what? Don’t put up with anyone telling you any differently. You keep fighting for what you believe in, you hear?